FTC Endorsement FAQ – My company makes a donation to charity anytime someone reviews our product. Do we need to make a disclosure?

Compliance > Advertising / Marketing Misc. > FTC Endorsement Guidelines
Q:  My company makes a donation to charity anytime someone reviews our product. Do we need to make a disclosure?
 
A:  Some people might be inclined to leave a positive review in an effort to earn more money for charity. The overarching principle remains: If readers of the reviews would evaluate them differently knowing that they were motivated in part by charitable donations, there should be a disclosure. Therefore, it might be better to err on the side of caution and disclose that donations are made to charity in exchange for reviews.
 
 
This FAQ was pulled from the Federal Trade Commission’s website, as of the date of this article.  Additional information may be found here: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
 

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