FTC Endorsement FAQ – My Facebook page identifies my employer. Should I include an additional disclosure when I post on Facebook about how useful one of our products is?

Compliance > Advertising / Marketing Misc. > FTC Endorsement Guidelines
Q:  My Facebook page identifies my employer. Should I include an additional disclosure when I post on Facebook about how useful one of our products is?
 
A:  It’s a good idea. People reading your posts in their news feed – or on your profile page – might not know where you work or what products your employer makes. Many businesses are so diversified that readers might not realize that the products you’re talking about are sold by your company.
 
 
This FAQ was pulled from the Federal Trade Commission’s website, as of the date of this article.  Additional information may be found here: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking

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