FTC Endorsement FAQ – What does the FTC have to say about product placements on television shows?

Compliance > Advertising / Marketing Misc. > FTC Endorsement Guidelines
Q:  What does the FTC have to say about product placements on television shows?
 
A:  Federal Communications Commission law (FCC, not FTC) requires TV stations to include disclosures of product placement in TV shows.
 
The FTC has expressed the opinion that under the FTC Act, product placement (that is, merely showing products or brands in third-party entertainment content – as distinguished from sponsored content or disguised commercials) doesn’t require a disclosure that the advertiser paid for the placement.
 
 
This FAQ was pulled from the Federal Trade Commission’s website, as of the date of this article.  Additional information may be found here: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
 

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