FTC Endorsement FAQ – Do I have to hire a lawyer to help me write a disclosure?

Compliance > Advertising / Marketing Misc. > FTC Endorsement Guidelines
Q:  Do I have to hire a lawyer to help me write a disclosure?
 
A:  No. What matters is effective communication. A disclosure like “Company X gave me [name of product], and I think it’s great” gives your readers the information they need. Or, at the start of a short video, you might say, “The products I’m going to use in this video were given to me by their manufacturers.” That gives the necessary heads-up to your viewers.
 
 
This FAQ was pulled from the Federal Trade Commission’s website, as of the date of this article.  Additional information may be found here: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
 

Add Feedback