FTC Endorsement FAQ – I’m doing a review of a videogame. The manufacturer is paying me to try the game. I was planning on disclosing … a “sneak peek” of the game. Isn’t that enough to put people on notice of my relationship to the manufacturer?

Compliance > Advertising / Marketing Misc. > FTC Endorsement Guidelines
Q:  I’m doing a review of a videogame that hasn’t been released yet. The manufacturer is paying me to try the game and review it. I was planning on disclosing that the manufacturer gave me a “sneak peek” of the game. Isn’t that enough to put people on notice of my relationship to the manufacturer?
 
A:  No, it’s not. Getting early access doesn’t mean that you got paid. Getting a “sneak peek” of the game doesn’t even mean that you get to keep the game. If you get early access, you can say that, but if you get to keep the game or are paid, you should say so.
 
 
This FAQ was pulled from the Federal Trade Commission’s website, as of the date of this article.  Additional information may be found here: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
 

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