FTC Endorsement FAQ – Would a single disclosure on my home page that “many of the products I discuss on this site are provided to me free by their manufacturers” be enough?

Compliance > Advertising / Marketing Misc. > FTC Endorsement Guidelines
Q:  Would a single disclosure on my home page that “many of the products I discuss on this site are provided to me free by their manufacturers” be enough?
 
A:  A single disclosure on your home page doesn’t really do it because people visiting your site might read individual reviews or watch individual videos without seeing the disclosure on your home page.
 
 
This FAQ was pulled from the Federal Trade Commission’s website, as of the date of this article.  Additional information may be found here: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
 

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