FTC Endorsement FAQ – If I upload a video to YouTube and that video requires a disclosure, can I just put the disclosure in the description that I upload together with the video?

Compliance > Advertising / Marketing Misc. > FTC Endorsement Guidelines
Q:  If I upload a video to YouTube and that video requires a disclosure, can I just put the disclosure in the description that I upload together with the video?
 
A:  No, because consumers can easily miss disclosures in the video description. Many people might watch the video without even seeing the description page, and those who do might not read the disclosure. The disclosure has the most chance of being clear and prominent if it’s included in the video itself. That’s not to say that you couldn’t have disclosures in both the video and the description.
 
 
This FAQ was pulled from the Federal Trade Commission’s website, as of the date of this article.  Additional information may be found here: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
 

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