FTC Endorsement FAQ – What about a disclosure in the description of an Instagram post?

Compliance > Advertising / Marketing Misc. > FTC Endorsement Guidelines
Q:  What about a disclosure in the description of an Instagram post?
 
A:  When people view Instagram streams on most smartphones, longer descriptions (currently more than two lines) are truncated, with only the beginning lines displayed. To see the rest, you have to click “more.” If an Instagram post makes an endorsement through the picture or the beginning lines of the description, any required disclosure should be presented without having to click “more.”
 
 
This FAQ was pulled from the Federal Trade Commission’s website, as of the date of this article.  Additional information may be found here: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
 

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