FTC Endorsement FAQ – Would a button that says DISCLOSURE, LEGAL, or something like that which links to a full disclosure be sufficient?

Compliance > Advertising / Marketing Misc. > FTC Endorsement Guidelines
Q:  Would a button that says DISCLOSURE, LEGAL, or something like that which links to a full disclosure be sufficient?
 
A:  No. A hyperlink like that isn’t likely to be sufficient. It does not convey the importance, nature, and relevance of the information to which it leads and it is likely that many consumers will not click on it and therefore will miss necessary disclosures. The disclosures we are talking about are brief and there is no space-related reason to use a hyperlink to provide access to them.
 
 
This FAQ was pulled from the Federal Trade Commission’s website, as of the date of this article.  Additional information may be found here: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
 

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