FTC Endorsement FAQ – What about a platform like Twitter? How can I make a disclosure when my message is limited to 140 characters?

Compliance > Advertising / Marketing Misc. > FTC Endorsement Guidelines
Q:  What about a platform like Twitter? How can I make a disclosure when my message is limited to 140 characters?
 
A:  The FTC isn’t mandating the specific wording of disclosures. However, the same general principle – that people get the information they need to evaluate sponsored statements – applies across the board, regardless of the advertising medium. The words “Sponsored” and “Promotion” use only 9 characters. “Paid ad” only uses 7 characters. Starting a tweet with “Ad:” or “#ad” – which takes only 3 characters – would likely be effective.
 
 
This FAQ was pulled from the Federal Trade Commission’s website, as of the date of this article.  Additional information may be found here: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
 
 

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