FTC Endorsement FAQ – What if we combine our company name, “Cool Stylle” with “ad” as in “#coolstyllead”?

Compliance > Advertising / Marketing Misc. > FTC Endorsement Guidelines
Q:  What if we combine our company name, “Cool Stylle” with “ad” as in “#coolstyllead”?
 
A:  There is a good chance that consumers won’t notice and understand the significance of the word “ad” at the end of a hashtag, especially one made up of several words combined like “#coolstyllead.” Disclosures need to be easily noticed and understood.
 
 
This FAQ was pulled from the Federal Trade Commission’s website, as of the date of this article.  Additional information may be found here: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
 

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