FTC Endorsement FAQ – What about saying, “XYZ Company asked me to try their product”?

Compliance > Advertising / Marketing Misc. > FTC Endorsement Guidelines
Q:  What about saying, “XYZ Company asked me to try their product”?
 
A:  Depending on the context of the endorsement, it might be clear that the endorser got the product for free and kept it after trying it. If that isn’t clear, then that disclosure wouldn’t be good enough. Also, that disclosure might not be sufficient if, in addition to receiving a free product, the endorser was paid.
 
 
This FAQ was pulled from the Federal Trade Commission’s website, as of the date of this article.  Additional information may be found here: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
 

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