Q: I provide marketing consulting and advice to my clients. I’m also a blogger and I sometimes promote my client’s products. Are “#client” “#advisor” and “#consultant” all acceptable disclosures?
A: Probably not. Such one-word hashtags are ambiguous and likely confusing. In blogs, there isn’t an issue with a limited number of characters available. So it would be much clearer if you say something like, “I’m a paid consultant to the marketers of XYZ” or “I work with XYZ brand”(where XYZ is a brand name).
Of course, it’s possible that that some shorter message might be effective. For example, something like “XYZ_Consultant” or “XYZ_Advisor” might work. But even if a disclosure like that is clearer, no disclosure is effective if consumers don’t see it and read it.