FTC Endorsement FAQ – Would “#ambassador” or “#[BRAND]_Ambassador” work in a tweet?

Compliance > Advertising / Marketing Misc. > FTC Endorsement Guidelines
Q:  Would “#ambassador” or “#[BRAND]_Ambassador” work in a tweet?
 
A:  The use of “#ambassador” is ambiguous and confusing. Many consumers are unlikely to know what it means. By contrast, “#XYZ_Ambassador” will likely be more understandable (where XYZ is a brand name). However, even if the language is understandable, a disclosure also must be prominent so it will be noticed and read.
 
 
This FAQ was pulled from the Federal Trade Commission’s website, as of the date of this article.  Additional information may be found here: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
 

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