FTC Endorsement FAQ – A company is giving me a free product to review on one particular website or platform. They say that if I voluntarily review it on another site or platform, I don’t need to make any disclosures. Is that true?

Compliance > Advertising / Marketing Misc. > FTC Endorsement Guidelines
Q:  A company is giving me a free product to review on one particular website or social media platform. They say that if I voluntarily review it on another site or on a different social media platform, I don’t need to make any disclosures. Is that true?
 
A:  No. If you received a free or discounted product to provide a review somewhere, your connection to the company should be disclosed everywhere you endorse the product.
 
 
This FAQ was pulled from the Federal Trade Commission’s website, as of the date of this article.  Additional information may be found here: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
 

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