FTC Endorsement FAQ – Does it matter how I got the free product to review?

Compliance > Advertising / Marketing Misc. > FTC Endorsement Guidelines
Q:  Does it matter how I got the free product to review?
 
A:  No, it doesn’t. Whether they give you a code, ship it directly to you, or give you money to buy it yourself, it’s all the same for the purpose of having to disclose that you got the product for free. The key question is always the same: If consumers knew the company gave it to you for free (or at a substantial discount), might that information affect how much weight they give your review?
 
 
This FAQ was pulled from the Federal Trade Commission’s website, as of the date of this article.  Additional information may be found here: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
 

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