FTC Endorsement FAQ – My company recruits “influencers” for marketers who want them to endorse their products. We pay and direct the influencers. What are our responsibilities?

Compliance > Advertising / Marketing Misc. > FTC Endorsement Guidelines
Q:  My company recruits “influencers” for marketers who want them to endorse their products. We pay and direct the influencers. What are our responsibilities?
 
A:  Like an advertiser, your company needs to have reasonable programs in place to train and monitor the influencers you pay and direct.
 
 
This FAQ was pulled from the Federal Trade Commission’s website, as of the date of this article.  Additional information may be found here: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
 

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