FTC Endorsement FAQ – Is “affiliate link” by itself an adequate disclosure? What about a “buy now” button?

Compliance > Advertising / Marketing Misc. > FTC Endorsement Guidelines
Q:  Is “affiliate link” by itself an adequate disclosure? What about a “buy now” button?
 
A:  Consumers might not understand that “affiliate link” means that the person placing the link is getting paid for purchases through the link. Similarly, a “buy now” button would not be adequate.
 
 
This FAQ was pulled from the Federal Trade Commission’s website, as of the date of this article.  Additional information may be found here: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
 

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