FTC Endorsement FAQ – My company XYX wants to tell our employees what to disclose in social media. Is “#employee” good enough?

Compliance > Advertising / Marketing Misc. > FTC Endorsement Guidelines
Q:  My company XYX wants to tell our employees what to disclose in social media. Is “#employee” good enough?
 
A:  Consumers may be confused by “#employee.” Consumers would be more likely to understand “#XYZ_Employee.” Then again, if consumers don’t associate your company’s name with the product or brand being endorsed, that disclosure might not work. It would be much clearer to use the words “my company” or “employer’s” in the body of the message. It's a lot easier to understand and harder to miss.
 
 
This FAQ was pulled from the Federal Trade Commission’s website, as of the date of this article.  Additional information may be found here: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
 

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