FTC Endorsement FAQ – How would this principle about testimonialists who achieved exceptional results apply in a real ad?

Compliance > Advertising / Marketing Misc. > FTC Endorsement Guidelines
Q:  How would this principle about testimonialists who achieved exceptional results apply in a real ad?
 
A:  The Guides include several examples with practical advice on this topic. One example is about an ad in which a woman says, “I lost 50 pounds in 6 months with WeightAway.” If consumers can’t generally expect to get those results, the ad should say how much weight consumers can expect to lose in similar circumstances – for example, “Most women who use WeightAway for six months lose at least 15 pounds.”
 
 
This FAQ was pulled from the Federal Trade Commission’s website, as of the date of this article.  Additional information may be found here: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
 

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