Q: When do I have to use the Equal Housing Lender logo in advertising?
A: Different regulators have their own specific rules. For example, the FDIC's rule applies to the advertising of any loan for the purpose of purchasing, constructing, improving, repairing, or maintaining a dwelling
- For written and visual advertisements, you can utilize a copy of the logotype with the Equal Housing Lender legend.
- For oral advertisements, you can state that the bank is an "Equal Housing Lender."
This can be found in the FDIC Regulation 12 CFR 338.3 here: http://www.gpo.gov/fdsys/pkg/CFR-2010-title12-vol4/pdf/CFR-2010-title12-vol4-sec338-4.pdf