FDIC - When should the FDIC official advertising statement be used?

Compliance > Advertising / Marketing Misc. > Advertising Statement - FDIC
Q:  When should the FDIC official advertising statement be used?

A:  For FDIC insured depositories, the FDIC official advertising statement is to be used in all advertisements that either promote:
  • Deposit products; or
  • Non-specific banking products and services offered by the institution.

The regulation contains additional information regarding the use of the advertising statement, as follows:

  • Types of advertisements which do not require the official advertising statement.  This includes, but is not limited to; statements of condition, stationery (except when used for circular letters), listings in directories, advertisements by radio which do not exceed 30 seconds, pens and key chains.
  • Restrictions on using the official advertising statement when advertising non-deposit products
    • An insured depository institution must not include the official advertising statement in any advertisement relating solely to non-deposit products; for example, insurance products, annuities, mutual funds and securities.
    • An insured depository institution must not include the official advertising statement in any advertisement relating solely to hybrid products.  A hybrid product means a product or service that has both deposit product features and non-deposit product features; for example, some sweep accounts.
    • In advertisements that contain information about both insured deposit products and non-deposit products or hybrid products, an insured depository institution shall clearly segregate the official advertising statement or any similar statement from that portion of the advertisement that relates to the non-deposit products.

This can be found in the FDIC's regulation here:  http://www.gpo.gov/fdsys/pkg/CFR-2011-title12-vol4/pdf/CFR-2011-title12-vol4-sec328-3.pdf

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